Toyota Safety Sense

Road safety is a crucial concern for everyone, from everyday commuters to families heading out for weekend adventures. At Toyota, we are committed to ensuring that every journey is as safe as possible. Our dedication to safety is epitomized in the Toyota Safety Sense (TSS) suite, an advanced package of safety features designed to protect drivers, passengers, and pedestrians. As recent news highlights the increasing importance of road safety in Manitoba, let's delve into how Toyota Safety Sense is making a difference on the roads of Winnipeg.

Understanding Toyota Safety Sense

Toyota Safety Sense is a comprehensive safety package that comes standard in many of our latest models. It includes several advanced safety features designed to prevent accidents and protect occupants in the event of a collision. Here’s a closer look at the key components of TSS:

  • Pre-Collision System with Pedestrian Detection (PCS w/PD)

This system uses a forward-facing camera and radar to detect vehicles and pedestrians ahead. If a potential collision is detected, the system alerts the driver and applies automatic braking if necessary to mitigate or avoid the impact.

  • Automatic High Beams (AHB)

AHB automatically toggles between high and low beams based on oncoming traffic and lighting conditions, enhancing visibility without dazzling other drivers.

Toyota Safety Sense Dynamic Radar Cruise Control
  • Lane Tracing Assist (LTA)

When DRCC is activated, LTA uses the vehicle's cameras to track lane markings and help keep the vehicle centered in its lane, even on gentle curves.

Toyota Safety Sense Lane Departure Warning with Steering Assist
  • Lane Departure Alert with Steering Assist (LDA w/SA)

LDA helps prevent unintentional lane departures by alerting the driver when the vehicle starts to drift out of its lane. The Steering Assist function gently corrects the vehicle's path to keep it centered.

  • Dynamic Radar Cruise Control (DRCC)

DRCC maintains a preset distance from the vehicle ahead, adjust speed as necessary to ensure safe following distances. It's particularly useful for reducing driver fatigue on long highway drives.

Toyota Safety Sense Dynamic Radar Cruise Control

Connecting Safety Features to Winnipeg's Road Safety

The importance of these safety features is underscored by recent news highlighting the need for improved road safety in Winnipeg and Manitoba at large. According to recent reports, Manitoba Public Insurance (MPI) has noted an increase in road accidents, prompting calls for better driver awareness and advanced vehicle safety features.

For instance, MPI's data reveals that distracted driving remains a leading cause of accidents in Manitoba. Toyota Safety Sense addresses this issue directly through features like Lane Departure Alert and the Pre-Collision System, which help keep drivers focused and responsive to their surroundings.

Winter driving conditions, a perennial challenge for Winnipeg residents, also amplify the risk of road accidents. The Dynamic Radar Cruise Control and Lane Tracing Assist features of TSS are invaluable in maintaining safe driving distances and lane discipline during snowy and icy conditions.

Real World Impact

Consider the case of a local Winnipeg driver who recently shared their experience with Toyota Safety Sense during a sudden snowstorm. While navigating slippery roads, the Lane Departure Alert activated, alerting them to a potential lane drift. Simultaneously, the Pre-Collision System detected a vehicle ahead that had suddenly slowed down, prompting an automatic brake application that prevented a potential rear-end collision.

Such real-world examples highlight how Toyota's advanced safety features can make a tangible difference in preventing accidents and enhancing road safety.


As we navigate the complexities of modern driving, the need for advanced safety features has never been more apparent. Toyota Safety Sense represents our unwavering commitment to protecting drivers, passengers, and pedestrians. By integrating state-of-the-art safety technology into our vehicles, we aim to make the roads of Winnipeg and beyond safer for everyone.

At our dealership, we are proud to offer a range of Toyota models equipped with Toyota Safety Sense. We invite you to visit us and experience firsthand how these features can enhance your driving experience and contribute to a safer community. Together, we can drive towards a future where every journey is a safe one.

Stay safe, Winnipeg!